theoretical framework for audiovisual media and communication, audiovisual (broadcasting) policyPosition of the Course
This course aims to impart to students an insight into the theory concerning the analysis of audiovisual media and communication. The students are shown the ropes of the theory and analysis of audiovisual media. The central idea is that audiovisual communication holds an important position in the contemporary media landscape. The theory and analysis of audiovisual communication is presented both on the level of text analysis and on the level of an institutional and political economy analysis, while national and international mechanisms will provide a broader interpretative framework. It is this context that determines the structure and functioning of audiovisual media. The different kinds of audiovisual communication and media are situated in their political, socio-economical, geographical and cultural context. As such, this educational component is in keeping with the following educational competences: B.1.5.; B.1.6.; B.1.7.; B.2.2. ; B.3.1.; B.4.2; B.5.1., B.2.3, B.2.4, B.3.3, B.4.2.Contents
Starting from a conceptual and theoretical perspective, a frame of analysis is supplied in view of critically analyzinge and contextualizing the audiovisual media. Insight is offered into the theory, concepts and analysis of audiovisual communication, while the tendencies in media policy are explained. Apart from the theory and concepts, also an institutional and policy-related framework is supplied, while factual knowledge will enable the student to situate the different forms of audiovisual media and industries into a political, socio-economical, geographic, and cultural framework.Starting Competences
1BA: to have successfully completed the educational components ‘Communication Science’ and ‘International Communication’ or to have acquired the competences targeted in these components in another way.Final Competences
To acquire basic knowledge of and insight into the main audiovisual media.
Cost: 15.0 EUR
Dhoest, A. & Vandenbulck, H. (eds.) (2007) Publieke televisie in Vlaanderen: een geschiedenis. Gent, Academia Press.
Tutoring through Minerva (extra reading material, additional documents)
Lectures and guest speakers
Exercises : individual paperEvaluation Moments
Periodic assessment (60%) by means of a written exam.
Students cannot elude non-periodic assessment.Evaluation Methods
Periodic assessment: a written exam with two open questions. The first question assesses the knowledge and intends to test the knowledge of the subject material. The second question assesses the ability to reflect critically by means of the offered analysis and conceptual frames, while attention will be paid to a theoretical interpretation and analysis.
Non-periodic assessment bij means of an individual paper.