Audiovisual Communication
Reference KBCOMM02000029
Taught in Second Year Bachelor of Communication Science
Theory (A) 35.0
Exercises (B) 10.0
Training and projects (C) 0.0
Studytime (D) 180.0
Studypoints (E) 6
Credit contract? Access is determined after successful competences assessment
Examination contract? This course can not be taken through this kind of contract
Credit contract mandatory if Exam contract? Separate credit contract mandatory
Retake possible in case of permanent evaluation? Yes, in altered form
Teaching Language Dutch
Lecturer Sofie Van Bauwel
Department PS01
Key Words

theoretical framework for audiovisual media and communication, audiovisual (broadcasting) policy

Position of the Course

This course aims to impart to students an insight into the theory concerning the analysis of audiovisual media and communication. The students are shown the ropes of the theory and analysis of audiovisual media. The central idea is that audiovisual communication holds an important position in the contemporary media landscape. The theory and analysis of audiovisual communication is presented both on the level of text analysis and on the level of an institutional and political economy analysis, while national and international mechanisms will provide a broader interpretative framework. It is this context that determines the structure and functioning of audiovisual media. The different kinds of audiovisual communication and media are situated in their political, socio-economical, geographical and cultural context. As such, this educational component is in keeping with the following educational competences: B.1.5.; B.1.6.; B.1.7.; B.2.2. ; B.3.1.; B.4.2; B.5.1., B.2.3, B.2.4, B.3.3, B.4.2.


Starting from a conceptual and theoretical perspective, a frame of analysis is supplied in view of critically analyzinge and contextualizing the audiovisual media. Insight is offered into the theory, concepts and analysis of audiovisual communication, while the tendencies in media policy are explained. Apart from the theory and concepts, also an institutional and policy-related framework is supplied, while factual knowledge will enable the student to situate the different forms of audiovisual media and industries into a political, socio-economical, geographic, and cultural framework.

Starting Competences

1BA: to have successfully completed the educational components ‘Communication Science’ and ‘International Communication’ or to have acquired the competences targeted in these components in another way.

Final Competences

To acquire basic knowledge of and insight into the main audiovisual media.
To be able to critically reflect on audiovisual communcation and media using the provided theories, concepts and policy-related frames.
To possess the basic factual knowledge that allows for an analysis of tendencies in the media landscape and media policy.

Teaching and Learning Material

Cost: 15.0 EUR
Syllabus “Audiovisual communication”
Slides, documenten, illustraties, links, enz. (Minerva)


Dhoest, A. & Vandenbulck, H. (eds.) (2007) Publieke televisie in Vlaanderen: een geschiedenis. Gent, Academia Press.
D’Haenens, L. F. Saeys (2007) Western Broadcast Models: Structure, Conduct and Performance. Mouton: De Gruyter.

Course Content-Related Study Coaching

Tutoring through Minerva (extra reading material, additional documents)
During office hours of Assisting Academic Personnel
Departmental Library

Teaching Methods

Lectures and guest speakers
Guided self-study
Online discussion groups

Exercises : individual paper

Evaluation Moments

Periodic assessment (60%) by means of a written exam.
Non-periodic assessment (40%) bij means of an individual academic paper (5 pages).

Students cannot elude non-periodic assessment.

Evaluation Methods

Periodic assessment: a written exam with two open questions. The first question assesses the knowledge and intends to test the knowledge of the subject material. The second question assesses the ability to reflect critically by means of the offered analysis and conceptual frames, while attention will be paid to a theoretical interpretation and analysis.

Non-periodic assessment bij means of an individual paper.

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