|Mass Communication Research II|
research types, quantitative data analysis, multivariate statistics, qualitative research methodsPosition of the Course
This course consists out of 2 parts:A. Quantitative models 20h theory and 10h exercises
B. Qualitative methods 10h theory and 5h exercices This educational component offers a continuation of the component ‘Communications Sciences Research I’. The basic skills to be acquired for part A involve working with multivariate quantitative models using statistical software. In addition, basic skills are acquired with respect to the investigation of marginal conditions for modelling quantitative data. Part B implies experiencing the richness and specific characteristics of various qualitative research approaches in communication sciences. The component results in the following educational competences: B2.5, B2.6, B4.2, B4.3 en B6.1. Contents
1. Introduction to qualitative thinking and analyses
4. Coding schemes and analyses
5. Mixed methods Starting Competences
2BA: to have successfully completed the component ‘Communication Sciences Research I’ or to have acquired the competences targeted in this component in another way.Final Competences
To be able to evaluate the different types of research methods in communication sciences in a concrete research situation.
Cost: 100.0 EUR
R. Pepermans and Verleye G., 1998, 'A unified Europe? How euro-attitudes relate to psychological differences between countries', Journal of Economic Psychology, 1, 681-699Verleye G. and Broekaert C., 2000, 'Pegasus: closing the gap between quantitative and qualitative consumer research', in Interpretive Consumer Research, Suzanne C. Beckman & Richard E. Elliott Eds.), Copenhagen Business School Press, 132-147. Demarez L. en Verleye G., 2002, Innovatie-segmentatie: Adoptie van digitale televisie in Vlaanderen, in Verleye G. en Doolaege B. : Nieuwe communicatietechnologie in Vlaanderen, een doorlichting, Academia Press. Course Content-Related Study Coaching
Interactive support using Minerva (forums, FAQ, e-mail..)
Lectures and seminarsEvaluation Moments
A combination of periodic and continuous evaluation: 30% continuous, 70% periodic
Students cannot elude continuous evalution.Evaluation Methods
The work done during the semester will be monitored.
Written exam with optional oral explanation.This method allows to assess on an individual basis the knowledge, skills, and scientific attitude of the students. The exam consists of a series of knowledge-directed questions about methods and models. By means of SPSS and other software output the ability to carry out analyses and to interpret them is assessed.